REIMAGINE: PEPCID AC

This college project showcased my skills in color printing, packaging design, and envisioning new possibilities through a hypothetical rebrand. By visually rebranding Pepcid AC, I aimed to set it apart from competitors and expand its target audience. While not officially claimed, there have been suggestions that antihistamines like Pepcid AC can alleviate the common issue known as "the glow"—the red flushing of the face resulting from alcohol consumption. Inspired by the historicity of 19th-century "cure-all" medicines, the vintage, apothecary-like design nods to its potential beyond acid reflux control.